2020 was a year that forced almost every industry to take a step back, make some serious changes to their workflows, and really assess how they were interacting with customers, clients, investors, and employees alike. The UX/UI design space is no different. As 2021 begins, we’re already starting to see the continued growth of a few existing design trends, but also the emergence of new areas of focus. As interactions have become almost exclusively virtual, the customization of UX/UI design to become more engaging and solve more potential customer problems faster has been skyrocketing.
As engagement and making the best possible first impression online has become imperative to digital presence, the growth of immersive design has been quickly making its way to the forefront of the design world.
What Does “Immersive” Really Entail?
The goal of an immersive UX/UI design is to cut down on distractions for the user and engross them in a full-scale interactive experience. As screen sizes on devices are getting bigger and allowing for more extensive designs, companies are needing to step up their game when it comes to how fast and how long they can hold a visitor’s attention. Popular trends we’re seeing in immersive designs include full-screen experiences that center around virtual and augmented reality, 3D animation, motion graphics, and interactive experiences.
Problems Immersive Design Can Solve
According to the most recent study by Microsoft, the human attention span has plummeted to a mere 8 seconds. That means you have even less than that to grab a user’s attention and keep them engaged. When we think of online analytics, one of the biggest issues companies face is increasing bounce rates on their site or app. As a rule of thumb, companies should be aiming for a 40% bounce rate or less – but as competition for declining attention spans has increased, companies are struggling to keep users engaged long enough to convert them.
By making investments in immersive design, it’s easier to keep users engaged longer and decrease bounce rates because immersive designs encourage users to interact with your design – not just view it. Well executed 3D animation and virtual reality experiences are essentially effortless for a user to engage with, and the less work your user has to do, the more likely they are going to be to not only remain interacting with your design – but they have an increased capacity to absorb what they’re experiencing.
Creating an Immersive UX/UI Experience
The biggest component of creating an effective UX/UI experience is knowing your audience and understanding the types of experiences they are looking for. Take IKEA, the furniture powerhouse, who adopted Virtual Reality in their in-house app to allow customers to actually see pieces of furniture in their home when shopping online. Not only does this breakdown customer concerns about whether a product will fit, how it will look, et cetera, but it also encourages users to look at more options than they normally would – meaning they’re spending more time on the app and exposing themselves to a greater number of IKEA products than ever before.
But if your offering is based around service, like a software service, home maintenance – anything in that realm – you may want to lean more towards walk-through experiences that allow users to immediately get a taste of what your program or service is like. The power of immersive design to immediately solve customer problems and allow them to truly “picture themselves” buying your product or signing up for your services is what is making it such an attractive and growing trend.
Above all else, making sure you have a top-notch design team in your corner to help you incorporate a quality immersive design is the best resource you have. If you’re considering your various UX/UI options, reach out to us at Jaroop to starting creating the perfect experience to put you top of mind in your market, and keep you there every single time.