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User Interface Trends: Website Illustrations for Storytelling

Illustrations have become a more popular trend in user interfaces. As websites become more personalized for branding purposes, the use of illustrations is a good example of how to convey a brand.

What are the trends in illustrations for websites lately? They’re becoming increasingly popular, including being easier to do thanks to specific digital tools available.

Take a look at how to create proper illustrations on a website and how that helps visitors better understand what a message is.

What Is the Outlook for Website Illustrations in the Coming Year?

Thanks to tablets being widely available (and tools like the Apple Pencil being available), creating illustrations becomes easier than ever. Apps like Procreate have also upped the game in helping people be able to create professional-level illustrations or animations within a short time.

All it takes is some relative artistic skill, even if many art apps help create good-looking illustrations without too much effort. Thanks to numerous special effects features, one can create an illustration that normally would have taken a graphic artist days to create in the past by hand.

Making this all the more impressive is these art apps also make those illustrations come to life through animations. Many UI trend analysts say animated illustrations became a big thing this year and will continue to resonate into 2021.

The big question is how do illustrations help bring more visual appeal to a website? There still needs to be thought put into them to enhance another UI trend: Storytelling.

Using Illustrations for Storytelling on a Website

What makes illustrations so important in the realm of UI is being able to convey a story about a website’s brand. For a business, it’s essential since an illustration conveys something perhaps not possible in a simple photo or through graphics.

Many art apps allow one to take real photos and turn them into illustrations. Thus, offering another great twist in adding more visual interest. At the same time, illustrations open an entire book of different artistic styles and characters to tell a real story in one image.

One good way to take illustrative storytelling to the limit is to use these images as a hero header. Illustrative heroes on websites are becoming a new trend because it’s the first thing a visitor sees on the page.

As many designers say, placing an illustration here can enhance site navigation and gives more focus to any call-to-action buttons. Of course, it’s the image itself in the hero telling a story in mere seconds.

How Can an Illustration Properly Tell a Story?

Hand-sketched illustrations have become another popular trend recently, for one good reason. These look more personal and gives more authenticity to a story one might be telling on their site.

This might involve doing a hand-sketched illustration of one’s products, with added illustrations of the product’s uses. Imagine the kind of message this conveys, especially when being able to enhance the brand.

Also, creating a hand-drawn illustration allows more imaginative ways to show how products work. In cases where a website is promoting a cause or a service, storytelling fully addresses the message photos can’t convey.

Conclusion

Mixing things up is still a good idea in the realm of illustrations. Using a combination of photos and illustrations on a landing page helps bring a powerful message in just seconds. Since it still takes three seconds for users to stay or abandon a site based on what they see or experience, illustrations are likely to become the norm as a fast way to engage.

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