Remember the days when minimalism was the big trend in user interface design? It’s making a comeback after a bit of a lull due to new technologies allowing designers to show off again.
When the minimalism trend initially took off over a decade ago, it meant cleaner UI. You likely remember when every color and graphic were thrown on pages in the early days to demonstrate every web design tool.
Now, minimalism in UI is back due to visual overload everywhere else. Here’s what analysts recommend you do to make minimalism work today.
Assuaging the Bombardment of Information
Most UI trend analysts say there is no time like the present when it comes to using minimalism again. Due to the influx of imagery, pop-ups, and other targeted ads, data and information bombard people.
Going on a website that assaults the senses is more of a turn-off nowadays based on the above overload. As a result, going back to minimalism is more of a request than an actual mainstream practice.
Still, more websites now return to such design in the wake of wanting to tone down. Simplicity in design has its merits, including being far more eye-catching when done right.
The key to making it work into 2021 is to bring forth only the essential web design elements. What that means might take some analyzing on what your visitors usually peruse on your site.
Reduction of Information
A good start is to simply remove too much information about who you are and what you do. If you can reduce that to as few words as possible and tell more stories through imagery, you’ll keep visitors intrigued.
You can do the same by removing pop-ups alerting new visitors about a sale or other promotion. It’s best to provide this through a CTA button at the bottom that takes visitors to a separate page.
Much of this relates to how much time it takes someone to learn about you and navigating your site. Since a good majority of web visitors use mobile devices, it’s more important than ever to have a design that’s minimal enough to load in seconds. Plus, mobile users are often on the go and want fast information rather than be forced to consume reams of data to make a decision on something.
To get started on this, do some A/B testing with your current visitors and see what they use most. That way, you’ll focus on features you know are more contextual.
Redefining What Minimalism Is
You’ll find a lot of UI experts who now call minimalism “aesthetic satisfaction”, which couldn’t be a better term to use. The new look at minimalism now means not necessarily being overly spare and more about sophistication with the proper ratio between imagery and space.
If you still need to stand out, some compromises are possible using minimalist design choices. A good example is using flat design, a technique not known as minimalist, yet aids to tone down an overall design structure. Use of flat design eliminates the need for highlighting or shadows.
Another example is creating bold text rather than bombarding the viewer with too much color. One reason richer colors came back recently is because mobile devices upgraded to more vibrant screens. Bold text stands out the same way without overwhelming the viewer with too many visuals to drink in.
More concise navigation is also at the center of the new minimalist movement. This might mean removing all your trendy hamburger and hidden menus and putting everything up front so it’s easily findable. In a mobile world, this is more important than ever when sitting and exploring a site for over 15 minutes is usually an impossibility.
Learn More About Minimalism in UI Trends
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