The user experience for a mobile app can work through a twofold process: through employee use or for customers. Sometimes a particular business app created by a company is used by both. This makes the user interface design all the more important.
If you’re a business just now realizing the value of creating an app for employees or customers, what kind of UI trends should you focus on? You’ll find some surprising new things for this year as apps for business use become commonplace.
Take a look at four of these user interface design trends you should consider soon.
1. A Simplified UI Continues to Be Popular
Most sources say the trend of creating a simple UI in apps is more popular than ever. It’s all the more important in mobile apps since so many of these applications are used out in the field during busy moments. In some cases, workers use apps in chaotic situations where they don’t have enough time to focus on a complicated design.
Imagine one of your employees having to navigate through a cluttered UI while talking with a customer or putting up with surrounding distractions. A simplified design will help them be able to figure things out and take on various tasks without making a mistake.
When using apps to create invoices or to gather personal data from a customer, this is all the more essential to avoid costly errors. Even one small error could end up bringing on substantial downtime.
Customers also want simpler app designs when dealing with specific functions or tasks. They may use your app for work-based purposes as well.
2. Easier Ways to Navigate the App
Employees and customers want more navigational options when using apps for easier visibility when reading information. As an example, you might want to add different navigation features like turning the screen horizontally or vertically. Even parallax scrolling has become more popular for particular situations.
These navigation options are again another way to help those who have to work with mobile apps in inclement weather or during chaotic moments. Being able to turn the screen different directions comes in handy if an employee has to set their mobile device on an awkward space in someone’s home or on a rugged surface outdoors.
Poor lighting indoors or outdoors will also precipitate the use of more convenient navigation techniques. Customers using the app will appreciate your thoughtfulness.
3. The Rise of Voice Interfaces
As voice search becomes more mainstream on all digital devices, expect mobile apps to start adding voice interfaces as a new form of UI. While we all know this is still a work in progress, it’s going to revolutionize how people use any type of app.
For your own app, it could bring a whole new demographic of customers who prefer to use this type of interaction. Adding voice interfaces could also allow for higher levels of productivity if your employees use the system.
Allowing their voices to take on certain tasks will lessen the need to focus so heavily on navigational/visual elements in app design.
4. Adding Storytelling Elements to the App
To keep employees and customers engaging with your app, you have to make it similar to reading a good book. Perhaps the app can help solve various problems and help with work productivity. Still, you want it to reflect your brand and be able to tell a compelling story in the process.
This is more apropos for app customers would use. Then again, it can also be useful for employees who need reminding about the essence of your brand.
As employees work in the field, they’ll be able to see new video profiles or ads. These ads are weaving in personal brand elements as a constant reminder.
Find More User Interface Design Trends
Visit us at Jaroop so we can help you implement these and many other mobile app design trends.