Many web designers learn basic is the best way to approach websites, something continuing as a trend. Another trend upholding this is the use of microinteractions on websites in favor of larger interactive elements.
If new to microinteractions, a common example is a like button on social media sites such as Facebook and Twitter. Any small little thing allowing users to interact with your website falls under this category.
How can it work for your particular website? Let’s take a minute to look at how microinteractions are being used today.
Microinteractions Are Sometimes Not Even Noticeable
Many web design trend sites mention microinteractions as a continuing trend throughout the rest of this year and beyond. What they note, most intriguingly, is the best microinteractions are not readily noticeable to the eye.
Some interactions are so subtle, a user may not even realize they’re bringing an element of interactivity. This is a good design method since it adds subtle interactive elements without looking like you’re trying too hard. At the same time, offering these smaller interactions keeps visitors on your site longer.
In other words, the secret is to blend these into your UI in a seamless way. One way to know how useful they are is to remove a few microinteractions from your current website to see how different the experience becomes.
These interactions can work as animations in the menu, or as animated tab bars. Other methods exist to keep your users busy clicking and interacting for more than a few minutes.
Some of the Most Subtle Microinteractions
Perhaps scrolling sounds fairly inconsequential in web design, yet it’s one of the most effective microinteractions available. Variations can be done with scrolling to keep people reading, watching, or interacting on your site.
Adding a scroll bar is one of the secrets to making scroll bars so effective. When a reader sees how far they’ve gone through a page while reading something, it gives them a stronger incentive to keep going.
Placing strong visuals as the user scrolls down also helps provide visual interest and compels someone to reach the end of the page.
In addition to scrolling, loading pages are another subtle interaction adding appeal to your UI. Downloading pages are a good variation to this. By showing the percentage of an app download offered on your site, the user will be more apt to stick around knowing how much time is left.
More Actionable Microinteractions
Something as simple as an animated call to action page will help bring a nod for the user to take more action to add to their visitation time. The same applies to notification buttons, especially when applying animations to them.
There may be no better microinteraction than notifications since these often go on throughout the day. If you offer stellar content or products, visitors will check out your site for multiple hours each day when you alert them with a little creative flair.
Other simple interactive functions can include allowing swiping motions on your webpage, or switches. With the latter, you give the visitor a choice to switch from one thing to another (perhaps in how the site looks), giving them a chance to interact in the subtlest of ways.
The key here is to make the microinteractions as useful as possible without going overboard with an ostentatious design. Making the interactions as simple as possible will also make them feel natural rather than forced for the sake of filling space.
To help you make the smartest decisions on this and all web design skills for better visitor engagement, visit us at Jaroop.