Whether it be organic or purchased, a targeted click to your website is a high value opportunity. Certainly, questions you ask during your customers’ web journeys should help direct them to the right insurance product and agent. That said, many of them drop off during the online process or fit a profile of “known underperformers” that you don’t want distracting your agents. One of the beautiful things about online journeys is that you can deliver a great customer experience AND still monetize the click. Through integrating click partners, abandon pages, landing pages, and completely automated digital distribution, you can help recoup your cost of acquisition without disrupting the performance of your insurance sales process.