Our Solutions

Monetization

Our Solutions

Monetization

One of the best ways to reduce your cost of acquisition is by remonitizing your leads. Better yet, using analytics to determine the expected value of a particular lead, compare that with your agent availability, and make a real time automated decision that can maximize your results.

Click Monetization

Whether it be organic or purchased, a targeted click to your website is a high value opportunity. Certainly, questions you ask during your customers’ web journeys should help direct them to the right insurance product and agent. That said, many of them drop off during the online process or fit a profile of “known underperformers” that you don’t want distracting your agents. One of the beautiful things about online journeys is that you can deliver a great customer experience AND still monetize the click. Through integrating click partners, abandon pages, landing pages, and completely automated digital distribution, you can help recoup your cost of acquisition without disrupting the performance of your insurance sales process.

Lead Marketplace

Using analytics and agent availability tools to determine your ability to successfully make a sale is critical. As most people in insurance distribution know, potential to convert and expected sales go down each second that a lead is not contacted. Based on analytics and your team’s availability, it may be better to sell off the lead, either exclusive or shared, to recoup monetization. Aggressive dialer performance combined with a lead alternative monetization strategy can actually allow you to make money on the lead and still get the sale. Most importantly, you can buy leads to keep your agents busy at all times without the concern of leads hitting the floor unattended, resulting in wasted marketing dollars.

Call / Warm Transfer Overflow

Buying calls or warm transfers is very expensive. Having a call come it and not having an agent available hurts your performance and your bottom line. Jaroop has experience setting up intelligent agent availability and call routing systems that empower you to sell off overflow, sometimes for more than you paid to generate the call. Jaroop can work with you and your call partners to set up the right business arrangement and technical components that will allow you to purchase as many calls as you can get with the confidence you will be able to keep your agents busy without the financial risk of overbuying.
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