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Four User Interface / User Experience Design Trends for Today’s Customers

If you haven’t thought about the UI (user interface) or UX (user experience) on your website for a while, you can’t tuck it away any longer. Even if you’ve had a website up for a while, many of your customers may feel like you’re falling behind on giving them an efficient interface.

To fix this, you’ll want to look at the latest trends in UI so you can improve things as quickly as possible. Things have changed considerably from when you likely last updated your site.

Let’s take a look at four specific trends to help inspire you to improve.

1. Bringing the Old With the New

One trend you might find interesting is the push to bring retro looks in with a modern touch. This is something we’ve seen before in UI design, and it continues to uphold.

The latest trend here is using interfaces with a vintage aesthetic. While you might think this falls on the minimalism spectrum, it really has its own design niche.

It usually means using vintage text styles or classic designs mimicking the look and feel of a certain era. Those of you who need to cater your business to a certain age demographic may want to consider this trend. Keep in mind vintage can mean as modern as those from Generation X (e.g. 1980s and ’90s).

In some cases, it might mean vintage web design that resembles the simpler look of 20-25 years ago.

As always, being cleaner and simpler is an advantage to anyone trying to navigate your website.

2. Placing All Content on One Page

Using a seamless interface has become one of the top trends over the last year. UI analysts say it’s going to continue through 2018 and beyond.

When you see how seamless transitions work in UI design, you’ll notice the major advantages beyond the desktop version of your site. For mobile, it’s an essential design tactic since it can provide all information a person needs without having to navigate multiple pages.

Mobile users are known for being impatient and wanting info in seconds. Being able to explain yourself in one page should become a top consideration, at least for your mobile site if you’re unable with the desktop version.

3. More Video Use

No doubt you’re already aware of the power of video in UI experiences. While you’ve perhaps used it conservatively on your website, be prepared to use a lot more of it.

Trends are showing video is becoming more important above photos and text. It makes sense when you consider it’s easy to share videos on social media and other online sources. Watching short videos are also easy to digest when you have to explain a multitude of information.

Your best bet is to create unique and short videos in a series so visitors can easily play them related to the subject. Be sure to use responsive design so your videos format well on mobile screens.

4. Bringing Storytelling Aspects with Custom Illustrations

Being able to tell a compelling story about your brand should become an ongoing design technique in your UI.

A major trend in this department is creating custom illustrations to help aid in the storytelling aspect. Many websites are already using custom digital illustrations in their heroes and in the center of main pages.

Typically, you’ll see this illustration on the left side of the screen with accompanying text on the right.

Mobile websites are using custom illustrations as well, particularly because the latter can easily fill the entire width of the screen. As a compelling technique to tell your company story, there isn’t any stronger trend to use into the coming decade.

Learn More About User Interface and Experience

Visit us at Jaroop where we can include these trends to help your user interface and user experience look suitable for today’s audiences.

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