User interface and user experience (UI/UX) are usually things that are considered for customer-facing software. Naturally, you want your customers to have the best experience possible. This way they will return, make future purchases, and recommend your brand or app to their friends. However, if your business develops software for internal use by employees, it’s also important to consider UI/UX for them.
The quality of your UI/UX design for internal software determines how easy the apps and programs are for employees to use. It determines how efficiently your employees can work with the software and how enthusiastic they are to log in and get to work. There are five important reasons to consider and optimize the user experience for not just customer-facing apps, but employee-facing user experience as well.
1) Employee Experience Determines Final Customer Experience
The ease of use for employees using internal software matters. Whether an employee is deep in the finance department or working customer service, their efficiency and enjoyment of internal software can have a real impact on the final experience of your customers.
Consider what it’s like to be on the phone with your bank. You can tell when the phone teller is working with a clunky outdated system. Indeed, every answer and transaction takes seconds or minutes of silence and the faint sound of clacking. Customers get frustrated and bored while bank employees struggle to work uncooperative software. This translates to every aspect of your company. The easier a time your employees have, the better an experience they can craft for your customers.
2) Time is Money, and Good UI/UX Saves Time
Speaking of those long delays working with outdated or clunky software, you are paying for that time. No matter what position an employee is in, their time is your money. If your software is difficult to use, both you and the employee are losing precious time.
A streamlined UI/UX for employee software is directly translated into a streamlined workflow. This allows your staff to get more done each day and enjoy doing it. Instead of fighting with a program to give the correct information or perform the desired functions, employees will be able to smoothly click or tap from task to task, losing no time to waiting or inefficient UI navigation.
3) Enjoyable Employee Software Improves Your Employer Reputation
Speaking of employees enjoyment of your software, this really matters in today’s hiring environment. In the War for Talent, your reputation as an employer matters. If word gets out that the software used by employees inside the organization is fun and easy to use, this is a surprisingly high mark when professionals are weighing which company to work for.
Your ideal is an internal UI/UX so enjoyable that employees write about it on Glassdoor, and employees that move on write on Social Media about how much they miss your interface compared to new employers. Even a puppy room can’t speak as highly for your company as an employer when staff genuinely enjoy using the brand’s custom internal software.
4) Employees Look Forward to Work with a Fun Interface
Every employer dreams of seeing their staff walk in on Monday morning with a skip in their step, eager to boot up the workstation and log in for their first hour of work. And if they applied the same dedication and innovation to internal software as they do to customer-facing apps, this is a truly possible reality.
Consider how much has been put into smooth interfaces, app gamification, and point-system motivation to keep customers engaged. Using these same UI/UX techniques can motivate employees with the same psychological hooks and point-earning motivation. All it takes is dedication to the same principles when designing your internal employee-facing software.
5) Every Iteration Gets Better
Lastly, it’s useful to remember that once you put in the effort to improve company software, that work isn’t lost. It gets better every time. Each UI/UX development iteration can build on the improvements that have already been made. There’s no need to try and craft the perfectly motivating and enjoyable system the first time. In fact, you will learn each time from how employees interact and respond to the latest developments.
Learn More About UI/UX for Employee Internal Software
When your dev team returns to the drawing board to update and improve the software, the employee software experience gets better every single time. Thus, to learn more about how to streamline the UI/UX for your internal business software, please contact us.