Management Consulting on the Cloud

Posted on April 11, 2012 by Sean


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Management Consulting on the Cloud

Consulting on the Cloud

Management consultants are valuable because they assist clients in evaluating their companies objectively and providing proven solutions. While many good management consultants are intelligent and creative, the real value is their experience and “outside perspective”. Where as the average person gains experience with approximately 7 companies during his/her lifetime, the average management consultant has intimate, c-level exposure to hundreds of companies. Continue reading →

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3 Myths About Storing Information on the Cloud

Posted on December 12, 2011 by Sean


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Business Info On The Cloud

Business Info On The Cloud

Recently, many of our clients have been moving more and more of their business information and processes to the cloud. Going beyond just your basic “hosted website”, companies are moving complex and sensitive business functions to the cloud, including employee “intranets”, customer services, financial reporting systems, project management tools and more. Inevitably, we encounter questions from our clients about the performance, security and cost of doing business on the cloud. Here are the 3 most common myths about storing information on the cloud:

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The Future of Digital Advertising Is Knowledge

Posted on November 29, 2011 by Chris


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Knowledge Is Power

In a relatively short time, digital advertising has changed drastically. The Internet through the years has moved from a research vessel to the largest entertainment source in the history of the world. As this change took place, many of the rules from traditional advertising started to take hold in the digital space. Branding online not only became a reality, but a necessity. Now that entertainment has its grip on the Internet, most businesses and advertising strategies have adapted. Many have already learned that when something is digital, it changes quickly, so that leaves many wondering, what will change next?

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Cloud Computing Gone Wild – Healthcare Platforms

Posted on November 13, 2011 by Sean


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Healthcare Services on the Cloud

Healthcare Services on the Cloud

Healthcare is one of the most paperwork intensive industry segments. With recent legislative changes and the age progression of our “baby boomers”, it is universally known that healthcare costs are going to skyrocket. Placing more healthcare management services on the cloud reduces paperwork and the overall chance of human error. Additionally, insurance brokers are beginning to incorporate cloud services for client management of health savings accounts (HSA’s). This is another area where cloud comupting is providing cost reduction, but also increasing customer value.

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Internet Marketing for Connecticut Businesses

Posted on November 12, 2011 by Sean


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Internet Marketing for Connecticut Businesses

Internet Marketing for Connecticut Businesses

Internet marketing for Connecticut businesses can be challenging, as there are so many different products out there and various companies selling them. Additionally, being so close to New York and Boston forces many small Connecticut businesses to compete for advertising placement with much larger companies. Most small businesses are operating on a limited budget and need to concentrate on a specific local area for business internet marketing in Connecticut. I recently had an opportunity to attend a Middlesex Chamber of Commerce event where I spoke with several local Connecticut business owners about techniques that they are using for online marketing. I chose to follow-up with this blog article about internet marketing for Connecticut small businesses, but the techniques could likely be used for any company looking to target its marketing and advertising efforts to a particular geographic area. Here are three main tips:
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Drive Social Media, Don’t Let Social Media Drive You

Posted on November 8, 2011 by Chris


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Driving Social Media

Keep Social Media Simple

There is a lot of talk about using social media and sites such as Facebook and Twitter to grow your business. There has been so much hype that it can make your head spin. Sure, companies like Starbucks brag about how they increased revenue by millions of dollars using social media, but what did it take? Does anybody talk about the time or financial investment that was made by Starbucks? There is so much that can be done, it is impossible for a small businesses owner to take the time to handle it all. There is always the option of hiring a firm to handle all aspects of your social media presence, but at what cost? If you are concerned about the expense and the time required to run a social media campaign, I have some advise… Keep it simple!

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Building Blocks For A Successful Marketing Campaign

Posted on November 2, 2011 by Chris


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Building Block - Marketing

Build A Successful Campaign

As with any plan, the most important part to a marketing campaign is the foundation. Having a solid foundation and a plan on how to build up over time is essential to success. Too many times, businesses are scared off of an idea because of the price tag associated. However, a good plan would allow for you to start with a good, cost effective starting point that will allow you to grow into the more expensive and effective campaigns as your business grows. The trick is to know where to start and how to plan.

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Building a Better Mousetrap- Social Networking Drives Product Innovation

Posted on October 31, 2011 by Sean


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Build Better Mousetraps

Build Better Mousetraps

The past decade has been about connecting people. The next decade will be about figuring out how to use these connections. Businesses have successfully realized the obvious advertising potential of social networking, but are just beginning to realize the opportunity to collaborate, connect and, ultimately, build a better mousetrap.

Three key ways social networking will drive business intelligence and help companies build better products:

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Sourcing Your Website Traffic

Posted on October 27, 2011 by Chris


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Path To Conversion

Measure The Path To Conversion

Most small businesses use their website for two main reasons. Either directly sell their product or service, or generate leads in the form of contacts. One of these two options are what a business will use as a measuring stick to analyze the effectiveness of their website and online advertising campaigns. That being said, when a lead is generated, or a sale is made online, it simply gets reported as a website activity. What gets passed over, is what the advertising campaigns did to push the consumer to the website and place that consumer in a position to convert. Not looking further out in the sales funnel doesn’t allow a business to accurately measure an ROI on their advertising investment. Continue reading →

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6 Free Online Web Tools Every Small Business Should Have

Posted on October 27, 2011 by Sean


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Online Business Tools

Online Business Tools

Starting out and operating a small business is tough. You have to worry about getting new clients, performing work, billing, collections, developing new products, etc. It is easy to get distracted or “bogged down” in one functional area of your business, and get behind on the other areas. Having a custom cloud-based web application built for your business is definitely the best long-term approach, but it is difficult to justify the cost/time investment when you are just starting out. Here are 6 free web tools every small business can use to “leverage the cloud” to increase productivity:

 

 

 

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